Event Promotion
Process
The project will be a multi-piece design and therefore will also explore further the idea of design systems. The main goal was to promote and support an event through these multiple levels of design, starting with an invitation and other pre-event promotion and ending with a giveaway pacakge that contains a program or brochure and one or more giveaway items that continues the message after the event takes place.
Draft Process
The process started by choosing my event, typeface, color, visual systems, and the start of my visual research. We were required to create 2 pre-event promotion; a program or brochure; and 2 mockups of event pieces. I choose the event Wefest because I have been multiple years, and felt I could implement similar styles they use in their branding on my own event promotion. Below I included my system of parts, to help understand my design process.
Deliverables
The final deliverables included, promotional pieces; poster, social media, billboard). Festival pieces; lanyard, program, stickers, tattoos.
S A R A H W I N K E L S